JSDavidson
The Project
.
JSDavidson is a cold storage, logistics
and distribution company that operates
internationally. Their challenge was that
they had undergone a management buyout
and needed to establish a new identity,
helping them to communicate their expertise
and services.
Creative Response
.
Our job was to develop the existing brand
architecture and find a way to help them
communicate the range of services they offer across their various platforms.
And creat a brand language to ensure they
stand out from their competitors.
.
We designed a mark based on the logistics
world, a typographic style, and evolved a colour
system to be applied across two sites, website,
vehicle livery and marketing activities.
