GW

JSDavidson

The Project
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Art-Ai festival is a bi-annual initiative led by De Montfort University in collaboration with multiple stakeholders including Arts Council England & Leicester City Council. Graphic Workman was asked to re-design and help reposition the festivals identity to raise the profile and attract a broader 'non-arty' audience

Creative Response
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We produced a visual identity that utilised the visual language of QR Codes and emerging AI technologies.
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We developed a accessible and friendly mobile first website that would become a key component of reaching an audience and providing opportunity to explore and engage with the festival.
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The creation of a flexible identity that could also be applied to large scale graphics so the festival could 'take over' un-used retail units through Leicester and display digital artworks and offer live experiences.

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